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~subject:"Kognition"
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Kognition
Consumer behaviour
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ECONIS (ZBW)
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Experiences and happiness : the role of gender
Brakus, J. Joško
;
Chen, Weifeng
;
Schmitt, Bernd
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182
Saved in:
2
Consumer cognition across cultures
Schmitt, Bernd
;
Tavassoli, Nader T.
- In:
The SAGE handbook of international marketing
,
(pp. 73-90)
.
2009
Persistent link: https://www.econbiz.de/10003792065
Saved in:
3
How does perceived firm innovativeness affect the consumer?
Kunz, Werner
;
Schmitt, Bernd
;
Meyer, Anton
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 816-822
Persistent link: https://www.econbiz.de/10009229005
Saved in:
4
Embodied cognition, affordances and mind modularity : using cognitive science to present a theory of consumer experiences
Brakus, J. Joško
- In:
Handbook on brand and experience management
,
(pp. 144-160)
.
2008
Persistent link: https://www.econbiz.de/10003788996
Saved in:
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