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~subject:"Kognition"
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Kognition
Consumer behaviour
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Konsumentenverhalten
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Brand image
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Brand management
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Markenimage
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Markenführung
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Brand
7
Markenartikel
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Sales promotion
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Verkaufsförderung
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Viral marketing
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Virales Marketing
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Advertising
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Beziehungsmarketing
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Brands
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Consumer-brand identification
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Information behaviour
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Informationsverhalten
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Internet marketing
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Online-Marketing
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Relationship marketing
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Advertising effects
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Anthropomorphism
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Anticipated separation distress
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Brand equity
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Brand love
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Cognition
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Emotional connection
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Experiential value
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Experiment
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Functional value
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Gender
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Geschlecht
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Integrated marketing communications
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Marketing management
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Marketingmanagement
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Retailing
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Delgado-Ballester, Elena
1
Navarro, Angeles
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Ruiz de Maya, Salvador
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Sicilia, Maria
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Sicilia, María
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Electronic commerce research and applications
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European journal of marketing : EJM
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ECONIS (ZBW)
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Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
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The effects of the amount of information on cognitive responses in online purchasing tasks
Sicilia, Maria
;
Ruiz de Maya, Salvador
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 183-191
Persistent link: https://www.econbiz.de/10008933149
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