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~subject:"Kognition"
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Cognition, Persuasion and Deci...
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Kognition
Consumer behaviour
40
Konsumentenverhalten
40
Elderly people
20
Ältere Menschen
20
Decision
12
Entscheidung
12
Theorie
10
Theory
10
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9
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United States
9
Cognition
8
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6
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6
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5
Perception
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Prospect theory
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Wahrnehmung
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Brand management
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Frankreich
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Markenführung
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New product development
4
Produktentwicklung
4
Prospect Theory
4
consumer behavior
4
numeracy
4
Beziehungsmarketing
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Consumers
3
Decision under risk
3
Decision under uncertainty
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English
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Laurent, Gilles
4
Gonzalez, Richard J.
2
Lambert-Pandraud, Raphaëlle
2
Peters, Ellen
2
Vanhuele, Marc
2
Yoon, Carolyn
2
Bechara, Antoine
1
Berns, Gregory
1
Bjälkebring, Pär
1
Dagher, Alain A.
1
Daly, Shanna R.
1
Drèze, Xavier
1
Finucane, Melissa
1
Gourvennec, Bernard
1
MacGregor, Donald G.
1
Mullet, Etienne
1
Seifert, Colleen
1
Slovic, Paul
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Tiede, Kevin E.
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Yilmaz, Seda
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Marketing letters : a journal of research in marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of behavioral decision making
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Les cahiers de recherche / HEC Paris
1
The journal of socio-economics
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
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Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
2
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
Saved in:
3
Decision neuroscience and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard J.
;
Bechara, Antoine
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
Saved in:
4
Design heuristics : a tool for innovation in product design
Seifert, Colleen
;
Gonzalez, Richard J.
;
Daly, Shanna R.
; …
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 327-343)
.
2016
Persistent link: https://www.econbiz.de/10011593208
Saved in:
5
Rational actors or rational fools : implications of the affect heuristic for behavioral economics
Slovic, Paul
;
Finucane, Melissa
;
Peters, Ellen
; …
- In:
The journal of socio-economics
31
(
2002
)
4
,
pp. 329-342
Persistent link: https://www.econbiz.de/10001753263
Saved in:
6
Numeracy, numeric attention, and number use in judgment and choice
Tiede, Kevin E.
;
Bjälkebring, Pär
;
Peters, Ellen
- In:
Journal of behavioral decision making
35
(
2022
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013279754
Saved in:
7
Consumers' immediate memory for prices
Vanhuele, Marc
;
Laurent, Gilles
;
Drèze, Xavier
-
2005
Persistent link: https://www.econbiz.de/10003121973
Saved in:
8
How do consumers read and encode a price?
Laurent, Gilles
;
Vanhuele, Marc
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014391409
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