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AI as customer
Huang, Ming-Hui; Rust, Roland T. - In: Journal of service management 33 (2022) 2, pp. 210-220
Persistent link: https://www.econbiz.de/10012880724
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Artificial intelligence in service
Huang, Ming-Hui; Rust, Roland T. - In: Journal of service research : JSR 21 (2018) 2, pp. 155-172
Persistent link: https://www.econbiz.de/10011855786
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Technology-driven service strategy
Huang, Ming-Hui; Rust, Roland T. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 906-924
Persistent link: https://www.econbiz.de/10011779545