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~subject:"Kognition"
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Kognition
Werbung
11,367
Advertising
11,343
Ökonometrisches Modell
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Brilli, Ylenia
4
Septianto, Felix
3
Cauberghe, Veroline
2
Chang, Chingching
2
Hudders, Liselot
2
Huh, Jisu
2
Koinig, Isabell
2
Potter, Robert F.
2
Read, Glenna L.
2
Sharp, Paul
2
Wilson, Rick T.
2
Abraham, Christopher
1
Agrawal, Nidhi
1
Amirshahi, Mirahmad
1
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Andrzejewski, Susan A.
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Biercewicz, Konrad
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Boutsouki, Christina
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Braca, Annye
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Brusenskaja, L. A.
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1
Chattopadhyay, Amitava
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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Forschungsgruppe Konsum und Verhalten
2
Global business review
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Health marketing quarterly
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International journal of consumer studies
2
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2
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The Sage handbook of advertising
2
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1
Applied economics letters
1
Asia Pacific business review
1
Corporate reputation review
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Discussion papers / Department of Economics, University of Copenhagen
1
EUI working paper / MWP
1
Electronic commerce research
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of research on international advertising
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of market research
1
International journal of sports marketing & sponsorship
1
International journal of technology for business (IJTB)
1
International journal of wine business research
1
Italian journal of marketing : ITJM
1
Journal of business economics and management
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of electronic commerce research : JECR
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1
Building a model on influence of behavioural and cognitive factors on personal financial planning : a study among Indian
households
Singha Mahapatra, Mousumi
;
Raveendran, Jayasree
;
De, Anupam
- In:
Global business review
20
(
2019
)
4
,
pp. 996-1009
Persistent link: https://www.econbiz.de/10012137522
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2
The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in
advertising
Mostafa, Mohamed M.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
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3
The economic and cognitive costs of annoying display advertisements
Goldstein, Daniel G.
;
Suri, Siddharth
;
McAfee, Randolph …
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 742-752
Persistent link: https://www.econbiz.de/10010471017
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4
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
5
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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6
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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7
A macro-level assessment of introducing children food
advertising
restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
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8
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
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9
Asymmetric effect of
advertising
on the Chinese stock market
Hsu, Ching-Chi
;
Chen, Miao-Ling
- In:
Applied economics letters
26
(
2019
)
2
,
pp. 157-162
Persistent link: https://www.econbiz.de/10012204156
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10
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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