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Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao; Zhang, Meng; Krishna, Aradhna - In: Journal of marketing research : JMR 53 (2016) 5, pp. 745-758
Persistent link: https://www.econbiz.de/10011650387
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The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of retailing 95 (2019) 4, pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
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Paper meets plastic : the perceived environmental friendliness of product packaging
Sokolova, Tatiana; Krishna, Aradhna; Döring, Tim - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 468-491
Persistent link: https://www.econbiz.de/10014391405