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The effect of past behavior on variety seeking : automatic and deliberative influences
Shen, Hao; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10003958589
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Contrast and assimilation effects of processing fluency
Shen, Hao; Jiang, Yuwei; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 876-889
Persistent link: https://www.econbiz.de/10003945195
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The effect of location on price estimation : understanding number-location and number-order associations
Cai, Fengyan; Shen, Hao; Hui, Michael K. - In: Journal of marketing research : JMR 49 (2012) 5, pp. 718-724
Persistent link: https://www.econbiz.de/10009659282
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Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao; Zhang, Meng; Krishna, Aradhna - In: Journal of marketing research : JMR 53 (2016) 5, pp. 745-758
Persistent link: https://www.econbiz.de/10011650387
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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695