The effect of location on price estimation : understanding number-location and number-order associations
Year of publication: |
2012
|
---|---|
Authors: | Cai, Fengyan ; Shen, Hao ; Hui, Michael K. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 5, p. 718-724
|
Subject: | Ladengestaltung | Store design | Product Placement | Product placement | Einzelhandelspreis | Retail price | Verkaufsförderung | Sales promotion | Kognition | Cognition |
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