Showing 1 - 10 of 11,673
Persistent link: https://www.econbiz.de/10014288173
Persistent link: https://www.econbiz.de/10013382093
Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative judgments, affective response and general attitude toward ad was examined....
Persistent link: https://www.econbiz.de/10014226226
Persistent link: https://www.econbiz.de/10010458732
Persistent link: https://www.econbiz.de/10012111723
Persistent link: https://www.econbiz.de/10011521462
Persistent link: https://www.econbiz.de/10010474776
Persistent link: https://www.econbiz.de/10009673731
Persistent link: https://www.econbiz.de/10012549083
Persistent link: https://www.econbiz.de/10012516093