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Kommunikation
Consumer behaviour
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Mobile phone
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Mobiltelefon
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Thailand
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Customer satisfaction
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Hongcharu, Boonchai
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Somkiat Eiamkanchanalai
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2007 Business & Economics Society International Conference ; Vol. 1
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Global business review
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ECONIS (ZBW)
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Word of mouth marketing : a model of personal interactions in integrated marketing communication
Hongcharu, Boonchai
;
Somkiat Eiamkanchanalai
-
2007
Persistent link: https://www.econbiz.de/10003668122
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Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai
- In:
Global business review
20
(
2019
)
1
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pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
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