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The internationalization of marketing communications and consumer research : introduction to the special issue from the 2011 La Londe Conference
Pham, Michel T.
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 871-873
Persistent link: https://www.econbiz.de/10009756894
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Special section: Internationalization of marketing communication and consumer research
Pham, Michel T.
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
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