. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an … differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance …

Objective: The main objective of this article is to identify social media (SM) usage in communication between … researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …

Communication between seller and buyer is done through multiple channels. There are multiple ways to use technical … to review the drivers of a sales process in terms of sales cycles, channels and communication in relation to it's effect … contribution of this review is to understand the various capabilities in channel management and communication that can be adapted …

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …

travel agencies on the tourism market, the specifics of marketing communication on the tourism market, promotional activities …

interface of investor relations managers and institutional investors. Thus, the communication and information process of both …

This study examined the communication effects of smoking cessation by using message framing (positive messages … and a between-subject experiment method was employed for analyses. The results showed that the communication effects were … concludes that different message framing have a variety of communication effects on audiences within different self …

The main purpose of this presentation is to create a space for round table on communication processes in the company …