Seo, Gang-Hoon; Itō, Munehiko; Li, Zhonghui - In: Foundations of Management : the journal of Warsaw … 13 (2021) 1, pp. 57-72
. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an … important factor in achieving a competitive advantage and realizing a differentiation strategy. This study assessed the … differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance …