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The relationship between national brand and private label food products : prices, promotions, recessions, and recoveries

Volpe, Richard - 2011

Persistent link: https://www.econbiz.de/10009735319

Retaining the allure of luxury brands during an economic downturn : can brand globalness influence consumer perception?

Hassan, Salah; Musić-Mehmedović, Melika; Duverger, … - In: Journal of fashion marketing and management 19 (2015) 4, pp. 416-429

Persistent link: https://www.econbiz.de/10011502895

Cross-category indulgence : why do some premium brands grow during recession?

Mark, Tanya; Southam, Colette; Bulla, Jan; Meza, Sergio - In: The journal of brand management : an international journal 23 (2016) 5, pp. 114-129

Persistent link: https://www.econbiz.de/10011565298

Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior

Scholdra, Thomas P.; Wichmann, Julian R. K.; … - In: Journal of marketing 86 (2022) 4, pp. 95-117

Persistent link: https://www.econbiz.de/10013258879

Brand origin effects during economic declines : evidence from an emerging market

Azzari, Vitor; Zambaldi, Felipe; Guissoni, Leandro Angotti - In: Journal of international marketing 31 (2023) 2, pp. 25-42

Persistent link: https://www.econbiz.de/10014294037

Predicting recessions in Germany with boosted regression trees

Döpke, Jörg; Fritsche, Ulrich; Pierdzioch, Christian - 2015 - First version: October 2015

We use a machine-learning approach known as Boosted Regression Trees (BRT) to reexamine the usefulness of selected leading indicators for predicting recessions. We estimate the BRT approach on German data and study the relative importance of the indicators and their marginal effects on the...

Persistent link: https://www.econbiz.de/10011381289