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Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.; Heerde, Harald J. van; Dekimpe, … - 2009
Persistent link: https://www.econbiz.de/10009485877
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The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: Journal of marketing 76 (2012) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
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The impact of business-cycle fluctuations on private-label share
Lamey, Lien; Deleersnyder, Barbara; Dekimpe, Marnik G.; … - 2005
Persistent link: https://www.econbiz.de/10003186970
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The impact of business-cycle fluctuations on private-label share
Lamey, Lien; Deleersnyder, Barbara; Dekimpe, Marnik G.; … - 2005
Persistent link: https://www.econbiz.de/10003233304
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The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.; Fang, Eric - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
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Price and advertising effectiveness over the business cycle
Heerde, Harald J. van; Gijsenberg, Maarten J.; Dekimpe, … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 177-193
Persistent link: https://www.econbiz.de/10009737784