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~subject:"Konsumentenverhalten"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"Konferenzschrift"
~type_genre:"Sammlung"
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Konsumentenverhalten
Marketingtheorie
Strategisches Management
Marketing
669
Entscheidung
269
Decision
218
Theorie
183
Theory
183
Deutschland
170
Germany
147
Management
115
Kongress
105
Marketingmanagement
72
Marketing management
68
Consumer behaviour
66
Welt
62
World
62
Marketing theory
56
Entscheidungstheorie
54
Marktforschung
49
Dienstleistung
42
Werbung
42
Market research
41
Russia
41
Russland
41
USA
40
United States
39
Unternehmen
36
Innovation
35
Advertising
29
Volkswirtschaft
29
Absatz
28
Betriebswirtschaftliche Entscheidung
28
Economy
28
Dienstleistungsmarketing
27
Services marketing
27
Wirtschaftspolitik
26
Decision theory
25
Tourismus
25
Beziehungsmarketing
24
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Online availability
All
Undetermined
12
Free
7
Type of publication
All
Book / Working Paper
153
Type of publication (narrower categories)
All
Konferenzschrift
Sammlung
Article in journal
1,982
Aufsatz in Zeitschrift
1,982
Aufsatz im Buch
393
Book section
393
Hochschulschrift
370
Collection of articles of several authors
303
Sammelwerk
303
Graue Literatur
285
Non-commercial literature
285
Thesis
272
Lehrbuch
259
Textbook
233
Aufsatzsammlung
194
Working Paper
159
Arbeitspapier
156
Bibliografie enthalten
112
Bibliography included
112
Case study
87
Fallstudie
87
Conference proceedings
69
Dissertation u.a. Prüfungsschriften
52
Ratgeber
42
Glossar enthalten
41
Glossary included
41
Guidebook
38
Handbook
35
Handbuch
35
Reprint
31
Collection of articles written by one author
30
Festschrift
27
Einführung
21
Conference paper
19
Konferenzbeitrag
19
Bibliografie
16
Fallstudiensammlung
16
Interview
9
CD-ROM, DVD
6
Systematic review
6
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Language
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English
115
German
36
Undetermined
3
Russian
2
French
1
Slovak
1
Author
All
Sheth, Jagdish N.
13
Bettman, James R.
4
Holbrook, Morris B.
3
Kavoura, Androniki
3
Meffert, Heribert
3
Spotts, Harlan E.
3
Zaltman, Gerald
3
Allen, Juliann
2
Benkenstein, Martin
2
Benlian, Alexander
2
Betts-Outland, Harriette
2
Bockelmann, Anna-Christina
2
Dichtl, Erwin
2
Hörschgen, Hans
2
Jochims, Bruna
2
Kefallonitis, Efstathios
2
Krishnan, Balaji C.
2
Kucharzewski, Irmgard
2
Robson, Julie
2
Sakas, Damianos P.
2
Spies-Wallbaum, Holger
2
Springer, Reiner
2
Theodoridis, Prokopios
2
Wind, Yoram
2
Wu, Shuang
2
Zepf, Christian
2
Achen, Matthias
1
Alba, Joseph W.
1
Alpers, Isabel
1
Alserhan, Baker
1
Alvarez Mourey, James
1
Ambos, Björn
1
Amirpur, Miglena
1
Andreasen, Alan R.
1
Antonides, Gerrit
1
Arnold, Todd J.
1
Ashraf, Samreen
1
Baker, Stacey Menzel
1
Barabba, Vincent P.
1
Bayirli, Mehmet
1
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Institution
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American Marketing Association
29
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
European Marketing Academy
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science
2
DePaul University / College of Commerce
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
2
Verband der Hochschullehrer für Betriebswirtschaft
2
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Center for International Research in Consumers Location and Their Environments
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
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Published in...
All
Developments in marketing science: proceedings of the Academy of Marketing Science
8
Legends in consumer behavior
7
Legends in marketing
6
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
Journal of marketing management : MM
4
Series / American Marketing Association
4
Marketing theory and applications
3
Proceedings series / American Marketing Association
3
Springer Proceedings in Business and Economics
3
Springer eBook Collection
3
AMA educators' proceedings
2
Arbeitspapier
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Bericht der GfK-Tagung : vom ...
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
AMA educators proceedings
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advertising and consumer psychology
1
Approaches to semiotics
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Educators' conference proceedings
1
Educators' proceedings
1
Fachbuch Wirtschaft
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Grundlagen und Praxis der Betriebswirtschaft
1
IFLA publications
1
International series in quantitative marketing : ISQM
1
Internationale Reihe Agribusiness
1
Journal of Islamic marketing : JIMA
1
Journal of financial services marketing : JFSM
1
Lecture notes in economics and mathematical systems : LNEMS
1
Proceedings ... EMAC conference
1
Publications / Market Research Society
1
Research in marketing / Supplement : an annual compilation of research
1
Schriften zu Tourismus und Freizeit
1
Schriftenreihe Schwerpunkt Marketing
1
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Source
All
ECONIS (ZBW)
145
USB Cologne (EcoSocSci)
8
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153
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1
Organizational strategy and change
Pennings, Johannes M.
(
ed.
)
-
1985
-
1. ed.
Persistent link: https://www.econbiz.de/10013541279
Saved in:
2
Vom operativen zum strategischen Marketing : Dokumentation des Workshops vom 13. Juni 1985
Meffert, Heribert
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000422614
Saved in:
3
Veränderte Frauenwelten - neue Konsumentinnen : der Wandel in den Familienstrukturen und im Rollenverständnis verlangt ein anderes Marketing ; Tagungsbericht zur Jahrestagung 1995...
Wimmer, Frank
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000914603
Saved in:
4
Contemporary views on marketing practice
Frazier, Gary L.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000741871
Saved in:
5
Mut zu neuen Wegen : Tagungsband ; 19. - 21. Oktober 1987
1987
Persistent link: https://www.econbiz.de/10000795441
Saved in:
6
Changing the course of marketing : alternative paradigms for widening marketing theory
Dholakia, Nikhilesh
(
ed.
);
Dholakia, Nikhilkesh
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000695478
Saved in:
7
Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
Saved in:
8
Research in marketing. Papers read at the 7. Annual Conference of the Market Research Society, Eastbourne, March 1964
1964
Persistent link: https://www.econbiz.de/10000577601
Saved in:
9
Consumer behaviour and distribution systems : comparative marketing studies
Dietl, Jerzy
(
contributor
)
-
1988
-
Wyd. 1
Persistent link: https://www.econbiz.de/10001383480
Saved in:
10
Maßgeschneiderte Strategien : der Weg zur Alleinstellung im Wettbewerb
Zahn, Erich
(
ed.
);
Foschiani, Stefan
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001362453
Saved in:
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