//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~subject:"SME"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Two essays on measuring and ma...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
SME
United States
Management
46,401
Marketing
31,529
Theorie
6,922
Theory
6,793
Deutschland
4,947
Germany
4,227
USA
4,054
Marketingmanagement
3,753
management
3,549
Marketing management
3,513
Strategisches Management
3,059
Unternehmen
2,839
Managers
2,657
Führungskräfte
2,611
marketing
2,604
Betriebswirtschaftslehre
2,087
Consumer behaviour
1,902
Business economics
1,826
Strategic management
1,811
Welt
1,808
World
1,771
Innovation
1,685
Aufsatzsammlung
1,628
Multinationales Unternehmen
1,568
Führungsstil
1,550
Organizational change
1,530
Leadership style
1,421
Unternehmenserfolg
1,398
Organisation
1,296
KMU
1,282
business strategy
1,282
Organisatorischer Wandel
1,271
business policy
1,270
Economics
1,265
Leadership
1,234
Unternehmenskultur
1,217
Firm performance
1,210
more ...
less ...
Online availability
All
Undetermined
1,173
Free
490
Type of publication
All
Book / Working Paper
3,547
Article
2,786
Journal
58
Other
4
Type of publication (narrower categories)
All
Article in journal
2,119
Aufsatz in Zeitschrift
2,119
Aufsatz im Buch
612
Book section
612
Graue Literatur
509
Non-commercial literature
509
Collection of articles of several authors
479
Sammelwerk
479
Lehrbuch
473
Textbook
458
Hochschulschrift
342
Thesis
269
Working Paper
267
Arbeitspapier
262
Aufsatzsammlung
247
Glossar enthalten
157
Glossary included
157
Konferenzschrift
150
Bibliografie enthalten
113
Bibliography included
113
Case study
95
Conference proceedings
95
Fallstudie
95
Ratgeber
63
Guidebook
56
Bibliographie
45
Fallstudiensammlung
36
Amtsdruckschrift
35
Government document
35
CD-ROM, DVD
33
Collection of articles written by one author
32
Handbook
32
Handbuch
32
Sammlung
32
Reprint
31
Mehrbändiges Werk
25
Multi-volume publication
25
Bibliografie
24
Festschrift
18
Conference paper
15
more ...
less ...
Language
All
English
5,399
German
900
Undetermined
33
French
28
Polish
22
Italian
12
Russian
12
Swedish
6
Norwegian
4
Spanish
4
Danish
2
Finnish
2
Hungarian
2
Turkish
2
Bulgarian
1
Czech
1
Dutch
1
Slovenian
1
more ...
less ...
Author
All
Bloom, Nicholas
34
Van Reenen, John
34
Bilgin, Mehmet Huseyin
21
Danis, Hakan
21
Kotler, Philip
20
Demir, Ender
16
Griffin, Ricky W.
16
Scarborough, Norman M.
14
Sheth, Jagdish N.
13
Ferrell, Odies C.
12
Wiedmann, Klaus-Peter
12
Bateman, Thomas S.
10
Carson, David
10
Gbadamosi, Ayantunji
10
Hartley, Robert F.
10
Manova, Kalina
10
Snell, Scott A.
10
Sun, Stephen Teng
10
Yu, Zhihong
10
Zimmerer, Thomas W.
10
Brynjolfsson, Erik
9
Certo, Samuel C.
9
Ebert, Ronald J.
9
Ferrell, Linda
9
Foster, Lucia
9
Hirt, Geoffrey A.
9
Jarmin, Ronald S.
9
Kurtz, David L.
9
McKenzie, David J.
9
Patnaik, Megha
9
Boone, Louis E.
8
Hirschey, Mark
8
Kinicki, Angelo
8
Meyer, Jörn-Axel
8
Steiner, George Albert
8
Woodruff, Christopher
8
Dholakia, Nikhilesh
7
Katz, Jerome A.
7
Kraus, Sascha
7
Maclaran, Pauline
7
more ...
less ...
Institution
All
American Marketing Association
33
IGI Global
17
Edward Elgar Publishing
14
Springer Fachmedien Wiesbaden
14
National Bureau of Economic Research
12
American Management Association
11
Eurasia Business and Economics Society
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Harvard Graduate School of Business Administration
5
NetLibrary, Inc
5
Bertelsmann Stiftung
4
Haufe-Lexware GmbH & Co. KG
4
Information Resources Management Association
4
OECD
4
Verlag Dr. Kovač
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Athens Institute for Education and Research
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
RWTH Aachen / Institut für Unternehmenskybernetik
3
Schweizerisches Institut für Gewerbliche Wirtschaft
3
Springer International Publishing
3
Steinbeis-Stiftung für Wirtschaftsförderung
3
USA / Bureau of the Census
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
American Management Association, Marketing Division
2
American Society for Public Administration
2
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
British Institute of Management
2
Chartered Institute of Marketing
2
Eurasia Business and Economics Society. / Conference
2
European Marketing Academy
2
Europäische Kommission / Programme of Technical Assistance to the New Independent States
2
Financial Times Limited
2
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
2
more ...
less ...
Published in...
All
Journal of business research : JBR
57
SpringerLink / Bücher
55
Working paper / National Bureau of Economic Research, Inc.
41
Journal of macromarketing : examining the interactions among markets, marketing, and society
29
Journal of marketing management : MM
28
Springer eBook Collection
25
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Gabler Edition Wissenschaft
21
Europäische Hochschulschriften / 5
20
Harvard business review : HBR
20
Discussion paper / Centre for Economic Policy Research
19
Journal of Islamic marketing : JIMA
19
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
19
Marketing intelligence & planning
19
Journal of business ethics : JOBE
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
European research studies
17
Marketing theory
17
California management review
15
Edward Elgar E-Book Archive
15
European journal of marketing : EJM
15
Journal of marketing
15
Business horizons
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
McGraw-Hill series in management
14
Cogent business & management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of historical research in marketing
13
Journal of research in marketing and entrepreneurship : JRME
13
Journal of strategic marketing
13
Political marketing in the United States
13
Psychology & marketing
13
The Oxford handbook of management theorists
13
Eurasian Studies in Business and Economics
12
International journal of wine business research : IJWBR
12
Journal of marketing education : JME
12
Journal of the Academy of Marketing Science
12
Disaster management handbook
11
International journal of islamic marketing and branding
11
Journal of Islamic marketing
11
more ...
less ...
Source
All
ECONIS (ZBW)
6,199
USB Cologne (EcoSocSci)
137
RePEc
34
EconStor
11
BASE
10
OLC EcoSci
3
Other ZBW resources
1
more ...
less ...
Showing
1
-
10
of
6,395
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Entrepreneurial
marketing
for SMEs
Cacciolatti, Luca
;
Lee, Soo-hee
-
2015
Persistent link: https://www.econbiz.de/10011383455
Saved in:
2
Erfolgreiche Führung in Klein- und Mittelunternehmen : eine empirische Studie zur DOB-Branche
Reckhaus, Hans-Dietrich
-
1993
Persistent link: https://www.econbiz.de/10000875384
Saved in:
3
Modern
marketing
: dynamics and
management
Hepner, Harry Walker
-
1955
Persistent link: https://www.econbiz.de/10000550766
Saved in:
4
Comparative
management
and
marketing
: text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
5
Dynamic
management
in
marketing
Alexander, Ralph S.
;
Berg, Thomas L.
-
1965
-
1. print
Persistent link: https://www.econbiz.de/10000608419
Saved in:
6
Modern
marketing
management
: selected readings
Lawrence, Raymond John
-
1971
Persistent link: https://www.econbiz.de/10000327968
Saved in:
7
Organizing and managing the
marketing
function
Appleman, Mark J.
-
1973
Persistent link: https://www.econbiz.de/10000328073
Saved in:
8
Industrial
marketing
management
: cases and readings
LaPlaca, Peter J.
(
contributor
)
-
1984
-
1st ed
Persistent link: https://www.econbiz.de/10000331662
Saved in:
9
Scientific
marketing
management
White, Percival
-
1978
-
Repr. ed
Persistent link: https://www.econbiz.de/10000683644
Saved in:
10
Perspectives in
management
,
marketing
and research
Henry, Harry
-
1971
Persistent link: https://www.econbiz.de/10000563226
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->