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~subject:"Konsumentenverhalten"
~subject:"USA"
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Konsumentenverhalten
USA
Consumer behaviour
27
Advertising effects
22
Werbewirkung
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10
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10
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8
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Muehling, Darrel D.
16
Kareklas, Ioannis
14
Joireman, Jeff
4
Zhao, Guangzhi
4
Laczniak, Russell N.
3
Muehling, Darrel
3
Weber, T. J.
3
Carlson, Jeffrey R.
2
Gillespie, Brian
2
Pascal, Vincent J.
2
Teng, Lefa
2
Vijayalakshmi, Akshaya
2
Biswas, Dipayan
1
Braxton, Dominique F.
1
Brundel, Frédéric F.
1
Cai, Yuanyuan
1
Coulter, Robin A.
1
Das, Gopal
1
Ehrich, Kristine R.
1
He, Jiaxun
1
Karabas, Ismail
1
Lehmann, Donald R.
1
Li, Feng
1
Li, Weiwei
1
Liu, Lu
1
Liu, Richie
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Liu, Richie L.
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Lu, Taihong
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Muehling, Darrell D.
1
Shen, Lulu
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Sprott, David E.
1
Sultan, Abdullah J.
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Wang, Alex
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1
Zhao, Guangzhi (Terry)
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Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
4
Journal of promotion management : JPM
3
Green advertising and the reluctant consumer
1
Green research, developments, and programs
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
28
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1
The impact of sequential data on consumer confidence in relative judgments
Biswas, Dipayan
;
Zhao, Guangzhi
;
Lehmann, Donald R.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 874-887
Persistent link: https://www.econbiz.de/10008856959
Saved in:
2
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
3
Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan
;
Zhao, Guangzhi
;
He, Jiaxun
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
Saved in:
4
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
5
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 25-39
Persistent link: https://www.econbiz.de/10009762984
Saved in:
6
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Green advertising and the reluctant consumer
,
(pp. 19-33)
.
2014
Persistent link: https://www.econbiz.de/10010399387
Saved in:
7
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
8
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
9
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
10
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
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