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Franchising has long been a method by which organizations seek to expand and facilitate local market development …. However, franchising as a growth strategy can often be hampered by lack of suitable franchisees. To mitigate this shortage …
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Methodik der Untersuchung -- Theoretische Grundlagen und Determinanten des Kaufverhaltens im Online-Einzelhandel -- Explikation des Vertrauensbegriffs -- Das Partial-Least-Squares-Verfahren zur quantitativen Analyse von Strukturgleichungsmodellen -- Empirische Untersuchung zur signalbasierten...
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