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~subject:"Konsumentenverhalten"
~subject:"organizational ecology"
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Konsumentenverhalten
organizational ecology
Consumer behaviour
5
USA
4
United States
4
Beer
3
Bier
3
Corporate culture
3
Unternehmenskultur
3
authenticity
3
organizational identity
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Brauerei
2
Brewery
2
Credibility
2
Einzelhandel
2
Glaubwürdigkeit
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Niche marketing strategy
2
Niche products
2
Nischenstrategie
2
Retail trade
2
Retailing
2
craft beer
2
iconicity
2
oppositional markets
2
product demography
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1989 -2001
1
Assortment planning
1
Beer industry
1
Beziehungsmarketing
1
Bias
1
Brand
1
Brand management
1
Cannabis
1
Category Management
1
Category evolution
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Category experience
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Category management
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English
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Verhaal, J. Cameron
5
Khessina, Olga M.
3
Dobrev, Stanislav D.
2
Hoskins, Jake D.
2
DeSoucey, Michaela
1
Gopinath, Shyam
1
Hoskins, Jake
1
Pozner, Jo-Ellen
1
Reis, Samira
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Sikavica, Katarina
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Yazdani, Elham
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Journal of retailing and consumer services
2
Administrative science quarterly : ASQ
1
Journal of the Academy of Marketing Science
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Strategy Science
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ECONIS (ZBW)
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The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305417
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2
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
3
Oppositional product names, organizational identities, and product appeal
Verhaal, J. Cameron
;
Khessina, Olga M.
;
Dobrev, Stanislav D.
- In:
Organization science : a journal of the Institute for …
26
(
2015
)
5
,
pp. 1466-1484
Persistent link: https://www.econbiz.de/10011385889
Saved in:
4
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Hoskins, Jake
;
Gopinath, Shyam
;
Verhaal, J. Cameron
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1065-1087
Persistent link: https://www.econbiz.de/10012659686
Saved in:
5
Stepping out of the shadows : identity exposure as a remedy for stigma transfer concerns in the medical marijuana market
Khessina, Olga M.
;
Reis, Samira
;
Verhaal, J. Cameron
- In:
Administrative science quarterly : ASQ
66
(
2021
)
3
,
pp. 569-611
Persistent link: https://www.econbiz.de/10012608436
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6
Watered down : market growth, authenticity, and evaluation in craft beer
Pozner, Jo-Ellen
;
DeSoucey, Michaela
;
Verhaal, J. Cameron
; …
- In:
Organization studies : an international …
43
(
2022
)
3
,
pp. 321-345
Persistent link: https://www.econbiz.de/10013175671
Saved in:
7
Bottled up or poured out : how product name emotions affect appeal and authenticity in the market for craft beer
Khessina, Olga M.
;
Verhaal, J. Cameron
;
Dobrev, Stanislav D.
- In:
Strategy Science
8
(
2023
)
4
,
pp. 464-483
Persistent link: https://www.econbiz.de/10014443978
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