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This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets developed around the concept of two-sided markets. The objective is to highlight new and original insights from this approach, and to clarify the conceptual aspects. The chapter first...
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Single Market Strategy is the Regulation on Online Intermediaries, i.e. Platform Operators (e.g. Amazon, eBay, Booking ….com, Google Shopping) to be applied in July 2020. The chapter explains the forms and the contribution of the platform economy to …, between the platform operator and the business user. Since the case for the benefits of the platform economy is still …
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