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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2005 - 4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
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The Romanian consumer's perception on the whole grains market : opportunities and barriers consumption
Pop, Ruxandra-Eugenia; Rusu, Alecsandra - In: Agrarian economy and rural development : trends and …, (pp. 99-107). 2023
project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …
Persistent link: https://www.econbiz.de/10014547032
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas; Brandenberg, Andreas; Lyczek, Boris; … - In: Kommunikationsmanagement im Wandel : Beiträge aus 10 …, (pp. 182-196). 2008
Persistent link: https://www.econbiz.de/10003719408
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Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003644635
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Children, TV advertising and the law : internal and external perspectives
Olsen, Lena - In: Frontrunners or copycats?, (pp. 60-77). 2005
Persistent link: https://www.econbiz.de/10003283547
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Children and promotion : the role of advertising and marketing in innovation
Young, Brian W. - In: Frontrunners or copycats?, (pp. 99-117). 2005
Persistent link: https://www.econbiz.de/10003283554
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The invention of the child consumer : what is at stake for marketing practice and research?
La Ville, Valérie-Inès de - In: Frontrunners or copycats?, (pp. 135-158). 2005
Persistent link: https://www.econbiz.de/10003283666
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Children as change agents in the pursuit of the competencies of the future
Jensen, Anne Flemmert - In: Frontrunners or copycats?, (pp. 159-172). 2005
Persistent link: https://www.econbiz.de/10003283671
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Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred - In: Erfolg in Zeiten des Wandels : BMW im Gespräch …, (pp. 022-038). 2006
Persistent link: https://www.econbiz.de/10003346546