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Dimensions of consumer behavior
MacNeal, James U. (ed.) - 1969 - 2. ed
Persistent link: https://www.econbiz.de/10000570035
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Chinese childrenś understanding of commercial communications : a comparison of cognitive development and social learning models
Chan, Kara; MacNeal, James U. - In: Journal of economic psychology : research in economic … 27 (2006) 1, pp. 36-56
Persistent link: https://www.econbiz.de/10003278057
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On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U. - 2007
Persistent link: https://www.econbiz.de/10003398380
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Kids as customers : a handbook of marketing to children
MacNeal, James U. - 1992
Persistent link: https://www.econbiz.de/10013501733