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Konsumentenverhalten
Consumer behaviour
11
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8
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6
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6
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Wilson, Hugh
11
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Champniss, Guy
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Ahmed, Iram
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Baxendale, Shane
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Breiter, Katja
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Charnley, Fiona J.
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Dacko, Scott
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Dimitriu, Radu
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Dimitriu, Radu M.
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Konuş, Umut
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ECONIS (ZBW)
11
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1
Engagement, telepresence and interactivity in online consumer experience : reconciling scholastic and managerial perspectives
Mollen, Anne
;
Wilson, Hugh
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 919-925
Persistent link: https://www.econbiz.de/10008652217
Saved in:
2
Die soziale Identität der Kunden nutzen
Champniss, Guy
;
Wilson, Hugh
;
MacDonald, Emma K.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
7
,
pp. 60-69
Persistent link: https://www.econbiz.de/10011307807
Saved in:
3
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
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4
Der direkte Draht zum Verbraucher
MacDonald, Emma K.
;
Wilson, Hugh
;
Konus, Umut
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
10
,
pp. 72-80
Persistent link: https://www.econbiz.de/10009619129
Saved in:
5
Why your customers' social identities matter
Champniss, Guy
;
Wilson, Hugh
;
MacDonald, Emma K.
- In:
Harvard business review : HBR
93
(
2015
)
1/2
,
pp. 88-96
Persistent link: https://www.econbiz.de/10010479330
Saved in:
6
Better customer insight : in real time
MacDonald, Emma K.
;
Wilson, Hugh
;
Konuş, Umut
- In:
Harvard business review : HBR
90
(
2012
)
9
,
pp. 102-108
Persistent link: https://www.econbiz.de/10009614663
Saved in:
7
How organisations generate and use customer insight
Said, Emanuel
;
MacDonald, Emma K.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
Saved in:
8
Trying on a role : mentoring, improvisation and social learning in luxury retailing
Ahmed, Iram
;
Arnott, David C.
;
Dacko, Scott
;
Wilson, Hugh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1039-1051
Persistent link: https://www.econbiz.de/10013185074
Saved in:
9
No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy
;
Wilson, Hugh
;
MacDonald, Emma K.
; …
- In:
Technological forecasting & social change : an …
111
(
2016
),
pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
Saved in:
10
The best I can be : how self-accountability impacts product choice in technology-mediated environments
Rowe, Zoe O.
;
Wilson, Hugh
;
Dimitriu, Radu M.
;
Breiter, …
- In:
Psychology & marketing
34
(
2017
)
5
,
pp. 521-537
Persistent link: https://www.econbiz.de/10011685062
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