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Testing an integrated model of e-shopping web site usage
Lim, Kee-sook; Lim, Jeen-su; Heinrichs, John H. - In: Journal of internet commerce 7 (2008) 3, pp. 291-312
Persistent link: https://www.econbiz.de/10003777151
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Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su; Aali, Abdulrahman Yousef al-; Heinrichs, … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
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Impacts of consumers' familiarity and product class on price-quality inference and product evaluations
Lim, Jeen-su - In: Quarterly journal of business and economics : QJBE 27 (1988) 3, pp. 130-146
Persistent link: https://www.econbiz.de/10001076818
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An information processing interpretation of cross-national consumer characteristics
Olshavsky, Richard W. - In: Journal of global marketing 1 (1988) 4, pp. 25-39
Persistent link: https://www.econbiz.de/10001086739
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Gender-moderating effect on e-shopping behavior : a cross-cultural study of the United States and Saudi Arabia
Heinrichs, John H.; Aali, Abdulrahman Yousef al-; Lim, … - In: Journal of global marketing 29 (2016) 1/5, pp. 85-97
Persistent link: https://www.econbiz.de/10011654069
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Gender and hedonic usage motive differences in social media site usage behavior
Lim, Jeen-su; Heinrichs, John H.; Lim, Kee-Sook - In: Journal of global marketing 30 (2017) 3, pp. 161-173
Persistent link: https://www.econbiz.de/10011779437
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Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.; Lim, Jeen-su - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 99-111
Persistent link: https://www.econbiz.de/10014266007