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Consumer perception on basic spice : a comparative study between branded & open spice

Roy, Mihir Kumar; Mouri, Rezuana Sharmin - In: Bangladesh journal of political economy 31 (2016) 4, pp. 259-280

Persistent link: https://www.econbiz.de/10011847360

Relationship between self-concept and attitudinal brand loyalty in luxury fashion purchase : a study of selected global brands on the Indian market

Thakur, Anand; Kaur, Rupinderdeep - In: Management : journal of contemporary management issues 20 (2015) 2, pp. 163-180

loyalty towards a brand. The luxury fashion market of India offers great opportunities to marketers. India's luxury market is … and Calvin Klein, from the State of Punjab (India) was conducted. Regression and Z-Test were used to analyze the data. The …

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Evaluation of branding strategies for global versus local brand : the role of concept consistency

Punyatoya, Plavini - In: International journal of business excellence 7 (2014) 1, pp. 112-128

Persistent link: https://www.econbiz.de/10011482059

Bank selection process and market segmentation : evidence from Indian exporting SMEs

Kaur, Manpreet - In: Vision : the journal of business perspective 19 (2015) 2, pp. 79-88

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Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study

Chawla, Deepak; Sondhi, Neena - In: International journal of Indian culture and business … 12 (2016) 4, pp. 508-533

Persistent link: https://www.econbiz.de/10011664736

Shared consumer needs across India and China : a path to global advertising of services?

Sadarangani, Pradip H.; Krishnamurthy, Anup; Bagozzi, … - In: Management international review : mir ; journal of … 57 (2017) 3, pp. 473-500

Persistent link: https://www.econbiz.de/10011708294

A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine

Chen, Steven; Kim, Yuna; Kohli, Chiranjeev - In: Business horizons 60 (2017) 1, pp. 91-100

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The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India

Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508

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Diaspora affluence in rural markets : consumers' shift from traditional to global products

Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653

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The emergence of the Indian consumer

Borkar, Shilpa; Chen, James; Grablick, Adam; Hickey, Kim; … - In: Winning strategies for the Indian market, (pp. 1-29). 2010

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