Consumer perception on basic spice : a comparative study between branded & open spice
Mihir Kumar Roy, Rezuana Sharmin Mouri
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Roy, Mihir Kumar ; Mouri, Rezuana Sharmin |
| Published in: |
Bangladesh journal of political economy. - Dacca : [Verlag nicht ermittelbar], ISSN 2227-3182, ZDB-ID 857324-4. - Vol. 31.2016, 4, p. 259-280
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Gewürz | Spices | Indien | India | Markenimage | Brand image | Markenführung | Brand management | Deutschland | Germany | Markenartikel | Brand | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011847360