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Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju. - In: Journal of euromarketing 23 (2014) 1/2, pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Influence of Promotional Strategy on Private Label Sales Versus Manufacturer Brand Sales in the Supermarket and Hypermarket Channels : An Analysis from the Method of Stepwise Regre...
Cristina, Marin - 2016
The current study aims to research the promotional strategies targeted to the consumer of a single-product category. Primarily, it focuses on the study of the influence made by the promotional strategies of Manufacturer brands (MB) in the sales of the whole category in general and, in the...
Persistent link: https://www.econbiz.de/10013001922
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A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh; De, Debdeep - In: International journal of management practice : IJMP 9 (2016) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10011591733
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Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta; Cebollada, Javier - In: Electronic commerce research 18 (2018) 4, pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
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Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van; Breugelmans, Els; Breiner, Florian - In: Journal of marketing 88 (2024) 3, pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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Retailing strategies for generic brand grocery products
Hawes, Jon M. - 1982
Persistent link: https://www.econbiz.de/10003475779
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Shopping cost and brand exploration in online grocery
Pozzi, Andrea - In: American economic journal : a journal of the American … 4 (2012) 3, pp. 96-120
Persistent link: https://www.econbiz.de/10009581503
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The influence of personal value systems on product class and brand preferences : a segmentation approach
Pitts, Robert E. - 1986 - Authorized facs
Persistent link: https://www.econbiz.de/10000697640