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Evaluating service marketing in airline industry and its influence on student passengers' purchasing behavior using Taipei-London route as an example
Chen, Annie Huiling; Peng, Norman; Hackley, Christopher E. - In: Journal of travel and tourism marketing 25 (2008) 2, pp. 149-160
Persistent link: https://www.econbiz.de/10003786457
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Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman; Chen, Annie Huiling - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
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The effects of luxury restaurant environments on diners' emotions and loyalty : incorporating diner expectations into an extended Mehrabian-Russell model
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-peng - In: International journal of contemporary hospitality management 27 (2015) 2, pp. 236-260
Persistent link: https://www.econbiz.de/10011300093
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Diners' loyalty towards luxury restaurants : the moderating role of product knowledge
Peng, Norman; Chen, Annie Huiling - In: Marketing intelligence & planning 33 (2015) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10011326048
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Examining guest chefs' influences on luxury restaurants' images
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-peng - In: International journal of hospitality management 53 (2016), pp. 129-132
Persistent link: https://www.econbiz.de/10011443074
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A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Chen, Annie Huiling; Hung, Kuang-peng; Peng, Norman - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 2, pp. 117-132
Persistent link: https://www.econbiz.de/10009611651
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Examining Chinese consumers' luxury hotel staying behavior
Chen, Annie Huiling; Peng, Norman - In: International journal of hospitality management 39 (2014), pp. 53-56
Persistent link: https://www.econbiz.de/10010389427
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Antecedents of luxury brand purchase intention
Hung, Kuang-peng; Chen, Annie Huiling; Peng, Norman; … - In: The journal of product & brand management 20 (2011) 6, pp. 457-467
Persistent link: https://www.econbiz.de/10010217466
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Examining consumers' intentions to dine at luxury restaurants while traveling
Chen, Annie Huiling; Peng, Norman - In: International journal of hospitality management 71 (2018), pp. 59-67
Persistent link: https://www.econbiz.de/10011849556
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The effects of teppanyaki restaurant stimuli on diners’ emotions and loyalty
Peng, Norman; Chen, Annie Huiling; Hung, Kuang-Peng - In: International journal of hospitality management 60 (2017), pp. 1-12
Persistent link: https://www.econbiz.de/10011640089