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Konsumentenverhalten
USA
330,242
United States
291,669
Theorie
41,648
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41,064
Hochschule
24,227
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20,101
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17,681
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15,337
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11,081
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10,467
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8,386
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7,820
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7,632
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7,440
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7,427
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7,308
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7,235
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7,174
Canada
7,068
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6,047
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5,736
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5,661
China
5,657
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5,625
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5,573
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5,364
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5,332
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5,298
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Ko, Yong Jae
22
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20
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20
Stavins, Joanna
19
Schuh, Scott
18
McFadden, Daniel
17
Kim, Yu Kyoum
16
Winter, Joachim
16
Agarwal, Sumit
15
Drayer, Joris
15
Einav, Liran
15
Funk, Daniel C.
15
Heiss, Florian
15
Han, Heesup
14
Usman, Osly
14
Jang, Soocheong
13
Goldsmith, Ronald E.
12
Humphreys, Brad R.
12
Kwak, Dae Hee
12
Tonsor, Glynn T.
12
Handel, Benjamin R.
11
Kunkel, Thilo
11
McDonald, Heath
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Breuer, Christoph
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Greenwell, T. Christopher
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Dubé, Jean-Pierre
9
Lee, Joon Sung
9
Lennon, Sharron J.
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59
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8
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2
IGI Global
2
INSEAD
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Springer Fachmedien Wiesbaden
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American Council on Consumer Interests
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American Home Economics Association
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American Management Association
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American Management Asssociations
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Boston College / Department of Economics
1
Brookings Institution
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1
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Centre of Policy Studies
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Chambre de commerce et d'industrie de Paris
1
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Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
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Consumer Culture Theory Conference <2, 2007, Toronto>
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Federal Reserve Bank of Chicago / Research Dept
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Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Global Development and Environment Institute
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Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of business research : JBR
96
Journal of retailing and consumer services
78
Journal of sport management : the official journal of the North American Society of Sport Management
76
Sport marketing quarterly : preferred journal of the Sport Marketing Association
74
Psychology & marketing
69
International journal of sports marketing & sponsorship
62
Journal of fashion marketing and management
62
NBER working paper series
58
International journal of sport management and marketing : IJSMM
57
Sport management review
55
International journal of hospitality management
53
European Sport management quarterly : ESMQ
48
International journal of consumer studies
44
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Young consumers : insight and ideas for responsible marketers
41
The journal of consumer marketing
40
The American economic review
37
Journal of international consumer marketing
34
Journal of marketing theory and practice
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Journal of consumer behaviour : an international research review
32
International journal of retail & distribution management
31
American economic journal : a journal of the American Economic Association
28
Journal of marketing for higher education
27
Applied economics
26
Journal of sports economics
26
Services marketing quarterly
25
Discussion paper / Centre for Economic Policy Research
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of food products marketing
24
Journal of advertising research
23
Journal of the Academy of Marketing Science
23
Journal of marketing
22
European journal of marketing : EJM
21
Journal of travel and tourism marketing
21
Journal of advertising : official publication of the American Academy of Advertising
20
The review of economics and statistics
20
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ECONIS (ZBW)
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EconStor
62
OLC EcoSci
13
USB Cologne (business full texts)
1
USB Cologne (EcoSocSci)
1
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1
The dynamics of image repair strategy on
sport
celebrity scandal : how university
students
' attitudes are shaped according to scandal type, perceived credibility, and
sport
involve...
Hwang, Geumchan
;
Chung, Kyu-Soo
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 285-300
Persistent link: https://www.econbiz.de/10011948442
Saved in:
2
The impact of alcohol sponsorship in
sport
upon university sportspeople
Kelly, Sarah Jane
;
Ireland, Michael
;
Alpert, Frank
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
4
,
pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
Saved in:
3
Determinants of consumers' attitudes toward a
sport
sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
4
How transfer behavior impacts consumer perceptions and intentions toward college
athletes
who pursue name, image, and/or likeness activities
Matthews, Andrea L.
;
Pelkowski, Jodi
- In:
Journal of sport management : the official journal of …
38
(
2024
)
5
,
pp. 365-378
Persistent link: https://www.econbiz.de/10015063583
Saved in:
5
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
6
The investigation and analysis of
sports
consumption situation of university
students
in Tianjin
Zhang, Kai
-
2011
Persistent link: https://www.econbiz.de/10009266643
Saved in:
7
Dynamics and peer effects of brand revenue in college
sports
Liu, Zhuping
;
Duan, Jason A.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 756-771
Persistent link: https://www.econbiz.de/10012494714
Saved in:
8
Diversity matters : highlighting the differences in
sport
consumption motives of marginalized college
students
Fridley, Alison
;
Anderson, Austin
;
Stokowski, Sarah
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014331516
Saved in:
9
Comparison of Division I and Division III intercollegiate spectators : motives and constraints
Lee, Cindy
;
Bang, Hyejin
- In:
International journal of leisure and tourism marketing …
2
(
2011
)
2
,
pp. 159-175
Persistent link: https://www.econbiz.de/10009011417
Saved in:
10
Investigating the impact of conference realignment on rivalry in intercollegiate athletics
Havard, Cody T.
;
Wann, Daniel L.
;
Ryan, Timothy D.
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 224-234
Persistent link: https://www.econbiz.de/10010257026
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