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A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya; Kazi, Roshan; Dass, Rahul; Mishra, Mahima - In: International journal of management & enterprise … 22 (2023) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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Rescuing unwanted household goods : moving towards a circular economy
Chad, Paul - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 279-293
Persistent link: https://www.econbiz.de/10014381385
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Consumer responses to brand communications involving COVID-19
Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
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From philanthropy to broader social engagement : Muslim consumers' response to social marketing strategies in Dubai
Nickerson, Catherine; Goby, Valerie Priscilla - In: Journal of Islamic marketing : JIMA 7 (2016) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10011640360
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The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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Strategic marketing : a business response to consumerism
Robertson, Andrew - 1978
Persistent link: https://www.econbiz.de/10000049888
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Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone - In: International review on public and non-profit marketing 11 (2014) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
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The effect of affective response to corporate social irresponsibility on consumer resistance behaviour : validation of a dual-channel model
Trautwein, Stefan; Lindenmeier, Jörg - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 253-276
Persistent link: https://www.econbiz.de/10012178378
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Products for conscious consumers : developing, marketing and selling ethical products
Ogunyemi, Kemi (ed.); Burgal, Vanessa (ed.) - 2022 - First edition
Persistent link: https://www.econbiz.de/10013502724