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Konsumentenverhalten
Corporate social responsibility
35,136
Corporate Social Responsibility
34,094
Unternehmensethik
17,404
Marketingmanagement
16,952
Business ethics
16,822
Marketing management
16,366
Wirtschaftsethik
8,869
Economic ethics
7,151
Theorie
6,259
Theory
6,241
Sustainable development
6,067
Nachhaltige Entwicklung
5,978
Ethics
5,544
Ethik
5,422
Consumer behaviour
4,741
Welt
4,432
World
4,413
Nachhaltigkeit
4,405
Sustainability
4,296
Stakeholder
3,993
Marketing
3,923
Corporate governance
3,891
Deutschland
3,880
Corporate Governance
3,852
USA
3,852
Germany
3,740
United States
3,721
Unternehmenserfolg
3,715
Firm performance
3,667
corporate social responsibility
3,249
Environmental management
2,773
Umweltmanagement
2,748
Multinationales Unternehmen
2,729
Strategisches Management
2,688
Transnational corporation
2,614
Relationship marketing
2,392
Beziehungsmarketing
2,381
Strategic management
2,354
Nachhaltigkeitsbericht
2,042
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Undetermined
1,988
Free
738
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Article
3,531
Book / Working Paper
1,159
Journal
5
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Article in journal
3,208
Aufsatz in Zeitschrift
3,208
Aufsatz im Buch
333
Book section
333
Graue Literatur
201
Non-commercial literature
201
Hochschulschrift
182
Working Paper
146
Arbeitspapier
138
Thesis
129
Collection of articles of several authors
125
Sammelwerk
125
Aufsatzsammlung
83
Konferenzschrift
50
Bibliografie enthalten
46
Bibliography included
46
Conference paper
37
Konferenzbeitrag
37
Lehrbuch
33
Textbook
32
Case study
27
Fallstudie
27
Conference proceedings
24
Reprint
19
Collection of articles written by one author
17
Sammlung
17
Handbook
12
Handbuch
12
Ratgeber
12
Guidebook
11
Glossar enthalten
8
Glossary included
8
Festschrift
6
Interview
3
Mehrbändiges Werk
3
Multi-volume publication
3
Accompanied by computer file
2
Bibliografie
2
CD-ROM, DVD
2
Elektronischer Datenträger als Beilage
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English
4,293
German
377
Polish
10
French
9
Italian
3
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2
Hungarian
1
Russian
1
Spanish
1
Turkish
1
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Mattila, Anna S.
18
Sen, Sankar
17
Smith, N. Craig
15
Rodríguez del Bosque, Ignacio A.
13
Bhattacharya, C. B.
12
Pérez, Andrea
12
Hill, Ronald Paul
11
Sheth, Jagdish N.
11
Fatma, Mobin
10
Septianto, Felix
10
Hawkins, Del I.
9
Ko, Eunju
9
Rahman, Zillur
9
Arli, Denni
8
Balderjahn, Ingo
8
Best, Roger J.
8
Gierl, Heribert
8
Hoffmann, Stefan
8
Homburg, Christian
8
Pelsmacker, Patrick de
8
Spann, Martin
8
Szech, Nora
8
Bagozzi, Richard P.
7
Bauer, Hans H.
7
Bodur, H. Onur
7
Chatzidakis, Andreas
7
Chowdhury, Rafi M. M. I.
7
Cornelissen, Gert
7
Du, Shuili
7
Eisingerich, Andreas B
7
Esch, Franz-Rudolf
7
Foxall, Gordon R.
7
Han, Heesup
7
Kumar, V.
7
Lee, Yoon-Joo
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Shaw, Deirdre
7
Su, LuJun
7
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Institution
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American Marketing Association
29
Springer Fachmedien Wiesbaden
7
Information Resources Management Association
6
National Bureau of Economic Research
5
Books on Demand GmbH <Norderstedt>
4
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
European Society for Opinion and Marketing Research
3
IGI Global
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
University of Madras / Department of Commerce
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Akademische Verlagsgemeinschaft München
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bischöfliches Hilfswerk Misereor
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Econ Verlag
1
Edward Elgar Publishing
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fraunhofer-Institut für System- und Innovationsforschung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Journal of business research : JBR
172
Journal of business ethics : JOBE
134
Journal of retailing and consumer services
91
Journal of marketing communications
59
The journal of brand management : an international journal
43
The journal of product & brand management
43
Journal of marketing management : MM
42
International journal of consumer studies
41
Psychology & marketing
41
European journal of marketing : EJM
39
Journal of business ethics : JBE
39
Corporate social responsibility and environmental management
37
Asia Pacific journal of marketing and logistics
36
International journal of hospitality management
35
Journal of the Academy of Marketing Science
30
The journal of consumer marketing
30
Journal of marketing
29
Marketing intelligence & planning
28
Cogent business & management
27
International review on public and non-profit marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
International journal of advertising : the review of marketing communications
26
Journal of strategic marketing
25
SpringerLink / Bücher
25
Journal of retailing
24
Journal of Islamic marketing : JIMA
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Business horizons
18
International journal of retail & distribution management
18
Journal of nonprofit & public sector marketing
18
The journal of services marketing
18
Journal of fashion marketing and management
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of promotion management : innovations in planning and applied research
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
European research studies
16
Faculty & research / Insead : working paper series
16
International journal of contemporary hospitality management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
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ECONIS (ZBW)
4,686
EconStor
8
RePEc
1
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1
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1
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
2
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
3
Rescuing unwanted household goods : moving towards a circular economy
Chad, Paul
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014381385
Saved in:
4
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
5
From philanthropy to broader social engagement : Muslim consumers' response to social marketing strategies in Dubai
Nickerson, Catherine
;
Goby, Valerie Priscilla
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10011640360
Saved in:
6
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
7
Strategic marketing : a business response to consumerism
Robertson, Andrew
-
1978
Persistent link: https://www.econbiz.de/10000049888
Saved in:
8
Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina
;
Fiorani, Gloria
;
Mariani, Simone
- In:
International review on public and non-profit marketing
11
(
2014
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
Saved in:
9
The effect of affective response to corporate social irresponsibility on consumer resistance behaviour : validation of a dual-channel model
Trautwein, Stefan
;
Lindenmeier, Jörg
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012178378
Saved in:
10
Products for conscious consumers : developing, marketing and selling ethical products
Ogunyemi, Kemi
(
ed.
);
Burgal, Vanessa
(
ed.
)
-
2022
-
First edition
Persistent link: https://www.econbiz.de/10013502724
Saved in:
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