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Consumer behaviour
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Lee, Seung Hwan Mark
16
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Noseworthy, Theodore J.
2
Alzayat, Ayman
1
Aversa, Joseph
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Brandt, Alan
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Cho, Hyun Young
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Choo, Ho Jung
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Groff, Yuni
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Hamdan, Lara
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Huang, Zhihong
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Journal of business research : JBR
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1
International journal of consumer studies
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International journal of retail and distribution management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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ECONIS (ZBW)
18
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1
The role of network centrality in the flow of consumer influence
Lee, Seung Hwan Mark
;
Cotte, June
;
Noseworthy, Theodore J.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10003958602
Saved in:
2
The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark
;
Luster, Sean
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
Saved in:
3
When are frugal consumers not frugal? : the influence of personal networks
Lee, Seung Hwan Mark
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 1-7
Persistent link: https://www.econbiz.de/10011473120
Saved in:
4
Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na
;
Lee, Seung Hwan Mark
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805
Saved in:
5
The effects of ad context and gender on the identification of visually incongruent products
Noseworthy, Theodore J.
;
Cotte, June
;
Lee, Seung Hwan Mark
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 358-375
Persistent link: https://www.econbiz.de/10009272147
Saved in:
6
The role of consumers' network positions on information-seeking behavior of experts and novices : a power perspective
Lee, Seung Hwan Mark
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2853-2859
Persistent link: https://www.econbiz.de/10010235307
Saved in:
7
One size fits all? : segmenting consumers to predict sustainable fashion behavior
Haines, Shelley
;
Lee, Seung Hwan Mark
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 383-398
Persistent link: https://www.econbiz.de/10013162366
Saved in:
8
Enhancing the role of flow experience in social media usage and its impact on shopping
Hyun, Hyowon
;
Toulany Thavisay
;
Lee, Suk Hyung
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169687
Saved in:
9
Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman
;
Lee, Seung Hwan Mark
- In:
Journal of business research : JBR
130
(
2021
),
pp. 348-363
Persistent link: https://www.econbiz.de/10012544810
Saved in:
10
Communicating returnable packaging via ease of use labeling
Ratnichkina, Polina
;
Lee, Seung Hwan Mark
;
Haines, Shelley
- In:
The international review of retail, distribution and …
31
(
2021
)
4
,
pp. 481-497
Persistent link: https://www.econbiz.de/10012609707
Saved in:
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