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The process of CSR communication-culture-specific or universal? : focusing on mainland China and Hong Kong consumers
Kim, Sora - In: International journal of business communication : IJBC … 59 (2022) 1, pp. 56-82
Persistent link: https://www.econbiz.de/10012703095
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The process model of corporate social responsibility (CSR) communication : CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation per...
Kim, Sora - In: Journal of business ethics : JOBE 154 (2019) 4, pp. 1143-1159
Persistent link: https://www.econbiz.de/10011993942
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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The roles of legacy versus social media information seeking in American and Chinese consumers' hoarding during COVID-19
Kim, Sora; Sheng, Xiaojing; Ketron, Seth C. - In: Journal of international marketing 30 (2022) 2, pp. 38-55
Persistent link: https://www.econbiz.de/10013257810
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Chinese consumers' expectations of corporate communication on CSR and sustainability
Kim, Sora; Ji, Yingru - In: Corporate social responsibility and environmental management 24 (2017) 6, pp. 570-588
Persistent link: https://www.econbiz.de/10011890731
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How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327
Persistent link: https://www.econbiz.de/10012203300