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Understanding the effects of post-service experience surveys on delay and acceleration of customer purchasing behavior : evidence from the automotive services industry
Dholakia, Utpal M.; Singh, Siddharth S.; Westbrook, … - In: Journal of service research : JSR 13 (2010) 4, pp. 362-378
Persistent link: https://www.econbiz.de/10008736079
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald; Werani, Thomas; Smejkal, Angela - 2011
Persistent link: https://www.econbiz.de/10009374633
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald; Werani, Thomas; Smejkal, Angela - In: Modelling value : selected papers of the 1st …, (pp. 149-166). 2012
Persistent link: https://www.econbiz.de/10009426641
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Die Quantifizierung von Markteintrittseffekten mit Verfahren der dynamischen Marktstrukturanalyse
Michaelis, Lea - 2005
Persistent link: https://www.econbiz.de/10003011428
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The role of stated intentions in new product purchase forecasting
Hsiao, Cheng; Sun, Baohong; Morwitz, Vicki G. - In: Econometric models in marketing, (pp. 11-28). 2002
Persistent link: https://www.econbiz.de/10001657439
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Using early concept narratives to collect valid customer input about breakthrough technologies : the effect of application visualization on transportation
Hende, Ellis van den (contributor) - In: Technological forecasting & social change : an … 74 (2007) 9, pp. 1773-1787
Persistent link: https://www.econbiz.de/10003675819
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Relationships between providers and users of market research : the role of personal trust
Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - 1993
Persistent link: https://www.econbiz.de/10000867282
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Perspectives in consumer behavior
Kassarjian, Harold H. (ed.) - 1991 - 4. ed
Persistent link: https://www.econbiz.de/10000818738
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500