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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
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2
The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
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3
The unique relationship between quality of life and consumer trust in market-related institutions among financially constrained consumers in a developing country
Ekici, Ahmet
;
Peterson, Mark
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10003875227
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4
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
5
Roger Dickinson (1929–2012)
Peterson, Mark
;
Vann, Richard
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 83-86
Persistent link: https://www.econbiz.de/10009771548
Saved in:
6
Consumer financial anxiety : US regional financial service firms' trust building response to the financial crisis
Johnson, Devon S.
;
Peterson, Mark
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10010415393
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