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Measuring the return to online advertising : estimation and inference of endogenous treatment effects
Khan, Shakeeb; Nekipelov, Denis N.; Rao, Justin - 2018
Persistent link: https://www.econbiz.de/10011797145
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Does music really work? : the two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
Yang, Shuai; Chang, Xinyu; Chen, Sixing; Lin, Shan; … - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 251-276
Persistent link: https://www.econbiz.de/10013273040
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Stimulating consumption at low budget : evidence from a large-scale policy experiment amid the COVID-19 pandemic
Liu, Qiao; Shen, Qiaowei; Li, Zhenghua; Chen, Shu - In: Management science : journal of the Institute for … 67 (2021) 12, pp. 7291-7307
Persistent link: https://www.econbiz.de/10012815280
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The impact of online celebrity in livestreaming e-commerce on purchase intention from the perspective of emotional contagion
Meng, Lu; Duan, Shen; Zhao, Yijun; Lü, Kevin; Chen, Siyun - In: Journal of retailing and consumer services 63 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012665999
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Rise from the ashes or repeat the past? : the effects of fresh start mindset and brand crisis type on consumer forgiveness
Chen, Siyun; Ran, Yaxuan; Xiong, Jiwei - In: Nankai business review international 13 (2022) 4, pp. 497-516
Persistent link: https://www.econbiz.de/10013453643
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Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun; Wei, Haiying - In: Tourism management : research, policies, practice 93 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
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What is a retail brand : a systematic review of terms and definitions
Chen, Shaoyuan; Wang, Pengji; Wood, Jacob - In: International journal of retail and distribution management 51 (2023) 5, pp. 653-673
Persistent link: https://www.econbiz.de/10014281096
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Chatbot or human? : the impact of online customer service on consumers' purchase intentions
Chen, Shili; Li, Xiaolin; Liu, Kecheng; Wang, Xuesong - In: Psychology & marketing 40 (2023) 11, pp. 2186-2200
Persistent link: https://www.econbiz.de/10014432389
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Zhu, Zhangxiang: Research on the influence of online photograph reviews on tourists' travel intentions : rational and irrational perspectives
Zhu, Zhangxiang; Zhang, Xiaoqian; Wang, Jing; Chen, Sixuan - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10013553029
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Product design, social exclusion, and product preference : the mediating role of psychological ownership and the moderating role of product type
Liu, Fu; Wei, Haiying; Chen, Siyun; Chen, Haipeng - In: Psychology & marketing 39 (2022) 10, pp. 1920-1932
Persistent link: https://www.econbiz.de/10013465128