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Race, Internet usage, and e-commerce
Ono, Hiroshi; Zavodny, Madeline - 2002
Persistent link: https://www.econbiz.de/10001648225
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Race, internet usage, and e-commerce
Ono, Hiroshi; Zavodny, Madeline - In: The review of black political economy 30 (2003) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10001979168
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Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun; Kelly, Aidan J. - In: Journal of macromarketing 43 (2023) 3, pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
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Race and ethnicity
Thomas, Kevin D.; Cross, Samantha N. N.; Harrison, Robert L. - In: Consumer culture theory, (pp. 206-224). 2018
Persistent link: https://www.econbiz.de/10012030024
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How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
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Black-white differences in consumption : an update and some policy implications
Betsey, Charles L. - In: The review of black political economy 41 (2014) 3, pp. 259-270
Persistent link: https://www.econbiz.de/10010485258
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Understanding race and ethnicity
Chen, Sheying; Brackett, Geoffrey L. - In: Diversity management : theoretical perspectives and …, (pp. 83-95). 2011
Persistent link: https://www.econbiz.de/10009244072
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Race, internet usage, and e-commerce
Ono, Hiroshi; Zavodny, Madeline - 2002
Persistent link: https://www.econbiz.de/10001664843
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Who's Buying by Race and Hispanic Origin.
Editors, The New Strategist - 2015 - 10th ed.
The tenth edition of Who's Buying by Race and Hispanic Origin is based on unpublished data collected by the Bureau of …Front Cover -- Contents -- About the Data in -- Introduction -- Race and Hispanic Origin Definitions -- How to Use the … race and Hispanic origin of householder, 2013 -- Indexed spending by race and Hispanic origin of householder, 2013 -- Total …
Persistent link: https://www.econbiz.de/10012690436
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I need the hook-up : the impact of shared race and ethnic identity on the expectations of service quality
Ferguson, Nakeisha S.; Sanders Jones, Janine L.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 13/14, pp. 1285-1307
Persistent link: https://www.econbiz.de/10012395547