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Konsumentenverhalten
Marketing
18,813
Marketingmanagement
3,358
Marketing management
3,205
Theorie
2,252
Theory
2,243
Deutschland
2,150
Germany
1,729
Absatzpolitik
1,588
Consumer behaviour
1,313
USA
1,184
United States
1,061
Strategisches Management
1,046
Marktforschung
1,022
Marketingtheorie
798
Beziehungsmarketing
783
Relationship marketing
775
Marketing theory
761
Management
730
Market research
627
Werbung
613
Absatz
591
Markenführung
583
Brand management
582
Online-Marketing
517
Innovation
510
Internet marketing
480
Welt
428
World
428
Advertising
424
Unternehmen
407
Strategic management
404
Verbraucherverhalten
401
Aufsatzsammlung
388
Zielgruppe
383
KMU
381
SME
381
Dienstleistung
363
Electronic Commerce
359
Vereinigte Staaten
348
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342
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92
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Book / Working Paper
767
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530
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19
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Article in journal
390
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390
Aufsatz im Buch
149
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149
Hochschulschrift
138
Collection of articles of several authors
126
Sammelwerk
126
Graue Literatur
108
Non-commercial literature
108
Thesis
105
Aufsatzsammlung
89
Lehrbuch
50
Konferenzschrift
46
Textbook
45
Arbeitspapier
44
Working Paper
44
Bibliografie enthalten
27
Bibliography included
27
Conference proceedings
27
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17
Fallstudie
17
Ratgeber
13
Collection of articles written by one author
11
Guidebook
11
Sammlung
11
Glossar enthalten
9
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9
Handbook
7
Handbuch
7
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5
Amtsdruckschrift
4
Conference paper
4
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4
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4
Konferenzbeitrag
4
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3
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3
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3
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3
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3
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English
952
German
354
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8
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6
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2
Russian
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1
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Wiedmann, Klaus-Peter
11
Sheth, Jagdish N.
10
Maclaran, Pauline
6
Mogaji, Emmanuel
6
Parsons, Elizabeth
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Alserhan, Baker Ahmad
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Halfmann, Marion
5
Hennigs, Nadine
5
Olson, Jerry C.
5
Schiffman, Leon G.
5
Belk, Russell W.
4
Best, Roger J.
4
Bronnenberg, Bart J.
4
East, Robert
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Foxall, Gordon R.
4
Gbadamosi, Ayantunji
4
Helm, Roland
4
Holbrook, Morris B.
4
Jafari, Aliakbar
4
Kanuk, Leslie Lazar
4
Kostelijk, Erik
4
Kuß, Alfred
4
Peter, Jerome Paul
4
Sabel, Hermann
4
Schneider, Willy
4
Spiegler, Ran
4
Tadajewski, Mark
4
Tomczak, Torsten
4
Warlop, Luk
4
Weiser, Christoph
4
Willcox, Matthew
4
Bauer, Hans H.
3
Chatzidakis, Andreas
3
Clerides, Sofronis
3
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American Marketing Association
23
Springer Fachmedien Wiesbaden
8
Edward Elgar Publishing
6
Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutschland / Bundeswehr / Universität Hamburg
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäische Kommission / Statistisches Amt
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
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SpringerLink / Bücher
25
Journal of business research : JBR
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Gabler Edition Wissenschaft
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Springer eBook Collection
11
Journal of Islamic marketing
10
Marketing theory
10
International journal of islamic marketing and branding
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Premier reference source
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing management : MM
7
Journal of marketing research : JMR
7
Routledge interpretive marketing research
7
Springer eBook Collection / Business and Economics
7
The connected customer : the changing nature of consumer and business markets
7
Edward Elgar E-Book Archive
6
European journal of marketing : EJM
6
Marketing intelligence & planning
6
Psychology & marketing
6
Schriftenreihe Studien zum Konsumentenverhalten
6
AMA educators' proceedings
5
Asia Pacific journal of marketing and logistics
5
Business horizons
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Lehrbuch
5
Marketing and consumer psychology series
5
Routledge studies in marketing
5
Schriftenreihe Schwerpunkt Marketing
5
Series / American Marketing Association
5
Discussion paper / Centre for Economic Policy Research
4
Europäische Hochschulschriften / 5
4
Frontrunners or copycats?
4
Journal of fashion marketing and management
4
Journal of historical research in marketing
4
Journal of macromarketing
4
Journal of marketing
4
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ECONIS (ZBW)
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1
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
2
Einstellung des Verbrauchers zum Marketing
1992
Persistent link: https://www.econbiz.de/10000839542
Saved in:
3
Individual Marketing : Wege zum neuen Konsumenten
Beyering, Lutz
-
1987
Persistent link: https://www.econbiz.de/10000742807
Saved in:
4
Handling, marketing and consumption of aquaculture products in China : report of a study tour in China (14 - 30 Sept. 1982)
1983
Persistent link: https://www.econbiz.de/10000722194
Saved in:
5
Modern marketing
Hoffmann, Istvánné
-
1990
Persistent link: https://www.econbiz.de/10000813946
Saved in:
6
Produkt- und Ladengestaltung im Seniorenmarkt : ein verhaltenswissenschaftlicher Ansatz
Meyer-Hentschel, Hanne
-
1990
Persistent link: https://www.econbiz.de/10000817089
Saved in:
7
Der Stellenwert von Marktsignalen bei Qualitätsunsicherheit der Konsumenten : Ansatzpunkte aus der Informationsökonomie für einen gezielteren Einsatz der Marketinginstrumente
Tolle, Elisabeth
-
1990
Persistent link: https://www.econbiz.de/10000877457
Saved in:
8
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
9
Sonderangebotspolitik im Lebensmittel-Einzelhandel : eine empirische Analyse der Wirkungseffekte von Sonderangeboten auf der Grundlage von Scanner-Daten
Schmalen, Helmut
;
Pechtl, Hans
;
Schweitzer, Walter
-
1996
Persistent link: https://www.econbiz.de/10000554262
Saved in:
10
The people motivators : consumer and sales incentives in modern marketing
Turner, Howard M.
-
1973
Persistent link: https://www.econbiz.de/10000556695
Saved in:
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