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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel; Vriens, Marco; Bijmolt, Tammo H. A.; … - 2007
Persistent link: https://www.econbiz.de/10003541612
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Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
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Changing consumer markets and marketing in China
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International journal of business and emerging markets … 4 (2012) 4, pp. 328-351
Persistent link: https://www.econbiz.de/10009670322
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Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International business review : the official journal of … 23 (2014) 1, pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
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The impact of the introduction and use of an informational website on offline customer buying behavior
Nierop, Johannes Erjen Maurice van; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 155-165
Persistent link: https://www.econbiz.de/10009238537
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The changing consumer in the European Union : special issue
Leeflang, Peter (contributor);  … - In: International journal of research in marketing : IJRM ; … 12 (1995) 5, pp. 373-387
Persistent link: https://www.econbiz.de/10001192633
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The changing consumer in the European Union : a "meta-analysis"
Leeflang, Peter; Raaij, Willem Fred van - 1995
Persistent link: https://www.econbiz.de/10000922750
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Does online information drive offline revenues? : only for specific products and consumer segments!
Pauwels, Koen; Leeflang, Peter; Teerling, Marije L.; … - In: Journal of retailing 87 (2011) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009011994
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Marketing in the era of COVID-19
Hoekstra, Janita Cornelia; Leeflang, Peter - In: Italian journal of marketing : ITJM 2020 (2020) 4, pp. 249-260
Persistent link: https://www.econbiz.de/10012418086
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Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10011749812