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An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.; Singh, Nitish - In: Journal of marketing theory and practice 22 (2014) 3, pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
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Proposal and validity of the product planning business model "A-POST" : the application of the text mining method to scooter exterior design
Nakamura, Mari; Kuniyoshi, Masato; Yamaji, Manabu; … - In: Journal of business case studies 4 (2008) 9, pp. 61-71
Persistent link: https://www.econbiz.de/10003777348
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Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.; Coulter, Robin A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 315-328
Persistent link: https://www.econbiz.de/10003997859
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Enjoy! : assertive language and consumer compliance in (non)hedonic contexts
Kronrod, Ann; Grinstein, Amir; Wathieu, Luc - 2009
This paper is concerned with the tension between consumer persuasion and freedom of choice. We study how assertive language (as in the slogan Just do it!) affects consumer compliance in hedonic vs. utilitarian contexts. Previous literature consistently claimed that forceful language would cause...
Persistent link: https://www.econbiz.de/10003923892
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The sources and consequences of the fluent processing of numbers
King, Dan; Janiszewski, Chris A. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 327-341
Persistent link: https://www.econbiz.de/10008988444
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Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth; Plant, Emily; Rosulek, Laura Felton; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
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A comprehensive framework of brand name classification
Arora, Sunny; Kalro, Arti D.; Sharma, Dinesh - In: The journal of brand management : an international journal 22 (2015) 2, pp. 79-116
Persistent link: https://www.econbiz.de/10011288593
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From bye to buy : homophones as a phonological route to priming
Davis, Derick F.; Herr, Paul M. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1063-1077
Persistent link: https://www.econbiz.de/10010353450
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Consumer willingness to communicate in a second language : communication in service settings
Holmqvist, Jonas; Van Vaerenbergh, Yves; Grönroos, … - In: Management decision : MD 52 (2014) 5, pp. 950-966
Persistent link: https://www.econbiz.de/10010387084