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Konsumentenverhalten
Preismanagement
18,988
Pricing strategy
18,987
Marketing
18,833
Theorie
10,390
Theory
10,376
Consumer behaviour
4,044
Marketingmanagement
3,631
Marketing management
3,475
Deutschland
3,214
USA
2,747
Germany
2,599
United States
2,578
Preisgestaltung
1,968
Preisdifferenzierung
1,618
Price discrimination
1,607
Absatzpolitik
1,588
Preis
1,541
Price
1,381
Einzelhandel
1,246
Preispolitik
1,225
Strategisches Management
1,167
Wettbewerb
1,143
Retail trade
1,135
Marktforschung
1,115
Werbung
1,089
Competition
1,049
Beziehungsmarketing
1,038
Relationship marketing
1,030
Electronic Commerce
963
Preisrigidität
940
Price stickiness
940
Schätzung
882
Estimation
881
Advertising
880
Monopol
862
Spieltheorie
862
Game theory
847
Monopoly
844
Marketingtheorie
823
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Undetermined
1,401
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834
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Article
2,288
Book / Working Paper
1,740
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19
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Article in journal
2,062
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2,062
Graue Literatur
505
Non-commercial literature
505
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389
Working Paper
389
Hochschulschrift
271
Aufsatz im Buch
235
Book section
235
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203
Collection of articles of several authors
139
Sammelwerk
139
Aufsatzsammlung
101
Konferenzschrift
51
Lehrbuch
50
Textbook
45
Bibliografie enthalten
36
Bibliography included
36
Collection of articles written by one author
35
Sammlung
35
Conference proceedings
29
Case study
20
Fallstudie
20
Conference paper
14
Konferenzbeitrag
14
Ratgeber
13
Guidebook
11
Glossar enthalten
9
Glossary included
9
Handbook
8
Handbuch
8
Amtsdruckschrift
7
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7
Reprint
6
Einführung
4
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4
Übersichtsarbeit
4
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3
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3
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3
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English
3,528
German
508
French
8
Polish
8
Italian
3
Russian
2
Hungarian
1
Dutch
1
Norwegian
1
Portuguese
1
Swedish
1
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Janssen, Maarten C. W.
20
Courty, Pascal
18
Usman, Osly
18
Spann, Martin
17
Monroe, Kent B.
14
Jiang, Baojun
13
Chen, Haipeng
12
Chen, Ying-Ju
12
Wiedmann, Klaus-Peter
12
Zhou, Jidong
12
Bergemann, Dirk
11
Diller, Hermann
11
Grewal, Dhruv
11
Herrmann, Andreas
11
Matsushima, Noriaki
11
Roth, Stefan
11
Rudanko, Leena
11
Shelegia, Sandro
11
Snir, Avichai
11
Trachter, Nicholas
11
Bertini, Marco
10
Huber, Frank
10
Kaplan, Greg
10
Mattila, Anna S.
10
Menzio, Guido
10
Pagliero, Mario
10
Sheth, Jagdish N.
10
Spiegler, Ran
10
Armstrong, Mark
9
Homburg, Christian
9
Kukar-Kinney, Monika
9
Levy, Daniel C.
9
Zeithammer, Robert
9
Clerides, Sofronis
8
Gijsbrechts, Els
8
Inderst, Roman
8
Natter, Martin
8
Popkowski Leszczyc, Peter T. L.
8
Roggeveen, Anne L.
8
Skiera, Bernd
8
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American Marketing Association
23
National Bureau of Economic Research
18
Springer Fachmedien Wiesbaden
11
Edward Elgar Publishing
6
European University Institute / Department of Economics
4
Information Resources Management Association
4
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Deutschland / Bundeswehr / Universität Hamburg
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Verlag Dr. Kovač
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Books on Demand GmbH <Norderstedt>
1
Brookings Institution
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Canadian Center of Science and Education <Toronto>
1
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Published in...
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Journal of business research : JBR
77
Journal of revenue and pricing management
71
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Journal of retailing and consumer services
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
European journal of operational research : EJOR
40
Journal of retailing
36
International journal of industrial organization
35
SpringerLink / Bücher
34
The journal of product & brand management
32
Operations research
30
Manufacturing & service operations management : M & SOM
29
International journal of production economics
28
Journal of marketing
26
Discussion papers / CEPR
25
International journal of hospitality management
23
European journal of marketing : EJM
20
Information systems research : ISR
20
Discussion paper / Centre for Economic Policy Research
19
International journal of production research
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of Islamic marketing : JIMA
19
Omega : the international journal of management science
19
Journal of marketing research : JMR
18
Journal of the Academy of Marketing Science
18
NBER working paper series
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Economics letters
17
Psychology & marketing
17
Gabler Edition Wissenschaft
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
NBER Working Paper
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Production and operations management : the flagship research journal of the Production and Operations Management Society
15
CESifo working papers
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Working paper / National Bureau of Economic Research, Inc.
14
Marketing letters : a journal of research in marketing
13
Applied economics
12
Discussion paper
12
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ECONIS (ZBW)
4,047
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1
Preisfairness : ein State-of-the-Art-Review der theoretischen und empirischen Forschung
Wild, Manuela
;
Anselstetter, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003849315
Saved in:
2
Grundlagen des Marketings
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
3
Setting fair prices - fundamental principle of sustainable marketing
Cătoiu, Iacob
;
Vrânceanu, Diana Maria
;
Filip, Alina
- In:
Amfiteatru economic : an economic and business research …
12
(
2010
)
27
,
pp. 115-128
Persistent link: https://www.econbiz.de/10008668033
Saved in:
4
Verhaltensorientierter Ansatz zur Erklärung von Preisreaktionen bei Commodities und Empfehlungen für die Preissetzung auf Commodity-Märkten
Dost, Florian
;
Wilken, Robert
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 133-147)
.
2011
Persistent link: https://www.econbiz.de/10008701318
Saved in:
5
Sales, quantity surcharge, and consumer inattention
Clerides, Sofronis
;
Courty, Pascal
-
2010
Persistent link: https://www.econbiz.de/10008780415
Saved in:
6
Handbook of pricing research in marketing
Rao, Vithala R.
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003707380
Saved in:
7
Setting prices on priceline
Anderson, Chris K.
- In:
Interfaces : the INFORMS journal on the practice of …
39
(
2009
)
4
,
pp. 307-315
Persistent link: https://www.econbiz.de/10003873913
Saved in:
8
Special issue: Marketing in the e-channel
Kannan, P. K.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001689478
Saved in:
9
Europa vor dem Euro - neue Chancen für Marketing und Vertrieb : Bericht der GfK-Tagung vom 19. Juni 1998 in der Meistersingerhalle Nürnberg
Wildner, Raimund
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000991967
Saved in:
10
Preisbeurteilung im Verkehrsdienstleistungsbereich
Schneider, Helmut
- In:
Neue Aspekte des Dienstleistungsmarketing : Konzepte …
,
(pp. 101-130)
.
2000
Persistent link: https://www.econbiz.de/10001562777
Saved in:
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