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The place of packaging
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Konsumentenverhalten
Verpackung
1,240
Packaging
790
Consumer behaviour
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packaging
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Spence, Charles
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Celhay, Franck
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Clement, Jesper
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Deng, Xiaoyan
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Khan, Huda
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Lee, Richard
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Journal of retailing and consumer services
11
International journal of consumer studies
9
Journal of business research : JBR
7
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Journal of international consumer marketing
5
Multisensory packaging : designing new product experiences
5
Asia Pacific journal of marketing and logistics
4
International journal of wine business research : IJWBR
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of retailing
4
The journal of product & brand management
4
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing communications
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
Amfiteatru economic : an economic and business research periodical
2
Australasian marketing journal
2
Cleaner and responsible consumption
2
Cogent business & management
2
European research studies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of islamic marketing and branding
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of food products marketing
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Nepalese journal of finance : a publication of Uniglobe College
2
Olsztyn economic journal
2
Qualitative market research : an international journal
2
The journal of consumer marketing
2
Working papers / Cornell University, Charles H. Dyson School of Applied Economics and Management
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Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in Business-Related Scientific Research Conference, 2010
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ECONIS (ZBW)
244
EconStor
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Die
Verpackung
als Enabler für nachhaltige Kundenerlebnisse
Steinbiß, Kristina
;
Fröhlich, Elisabeth
- In:
PraxisWISSEN Marketing
7
(
2022
)
01/2022
,
pp. 21-32
Journey betrachtet. Dabei steht in der Lebensmittelindustrie die
Verpackung
als ein zentraler Kommunikationskanal im Fokus …
Persistent link: https://www.econbiz.de/10013436696
Saved in:
2
Overvejer forbrugerne emballagens funktions- og miljøegenskaber, n°ar de køber fødevarer?
Bech-Larsen, Tino
-
1993
Persistent link: https://www.econbiz.de/10000860979
Saved in:
3
Produkt- und Ladengestaltung im Seniorenmarkt : ein verhaltenswissenschaftlicher Ansatz
Meyer-Hentschel, Hanne
-
1990
Persistent link: https://www.econbiz.de/10000817089
Saved in:
4
Compulsory labelling of prepackaged consumer products : report
1974
Persistent link: https://www.econbiz.de/10000323163
Saved in:
5
Flying under the radar: perverse package size effects on consumption self-regulation
Coelho do Vale, Rita
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 380-390
Persistent link: https://www.econbiz.de/10003768667
Saved in:
6
The effects of reduced food size and package size on the consumption behavior of restrained and unrestrained eaters
Scott, Maura L.
;
Nowlis, Stephen M.
;
Mandel, Naomi
; …
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 391-405
Persistent link: https://www.econbiz.de/10003768676
Saved in:
7
Praxisbuch Packaging : wie Verpackungsdesign Produkte verkauft
Seeger, Harald
-
2009
Persistent link: https://www.econbiz.de/10003785425
Saved in:
8
Die Rolle der Natürlichkeitspräferenz für die Verpackungsgestaltung bei Lebensmitteln
Cornehl, Michaela
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779845
Saved in:
9
Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
2007
Persistent link: https://www.econbiz.de/10003792649
Saved in:
10
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
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