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Advertising and consumer psychology
Percy, Larry (contributor); Woodside, Arch G. (contributor) - 1983
Persistent link: https://www.econbiz.de/10000330338
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Advertising in America : the consumer view
Bauer, Raymond Augustine; Greyser, Stephen A. - 1968
Persistent link: https://www.econbiz.de/10000655505
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Causes of irritation in advertising
Aaker, David A.; Bruzzone, Donald E. - In: Journal of marketing 49 (1985) 2, pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
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Buying behavior and marketing decisions
Wasson, Chester R.; MacConaughy, David H. - 1968
Persistent link: https://www.econbiz.de/10000570373
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Estimating consumer responsiveness to advertising repetition
Moult, William Hudson - 1982
Persistent link: https://www.econbiz.de/10002511690
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Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris - 1969
Persistent link: https://www.econbiz.de/10002004965
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Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10000575188