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Toward understanding the attraction effect : the implications of product stimulus meaningfulness and familiarity
Ratneshwar, Srinivasan - In: Journal of consumer research : JCR ; an … 13 (1987) 4, pp. 520-533
Persistent link: https://www.econbiz.de/10001023711
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A conjunctive-compensatory approach to the self-explication of multiattributed preferences
Srinivasan, V. - In: Decision sciences : DS 19 (1988) 2, pp. 295-305
Persistent link: https://www.econbiz.de/10001061761
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The impact of feature advertising on customer store choice
Bodapati, Anand V. (contributor); Srinivasan, V. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003342249
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An improved method for the quantitative assessment of customer priorities
Srinivasan, V.; Wyner, Gordon A. - 2009
Persistent link: https://www.econbiz.de/10003862192
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Conjoint analysis in consumer research : issues and outlook
Green, Paul E.; Srinivasan, V. - 2007
Persistent link: https://www.econbiz.de/10003541532
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An approach to prioritize customer-based, cost-effective service enhancements
Srinivasan, V.; Shainesh, G.; Sharma, Anand K. - In: The service industries journal 35 (2015) 13/14, pp. 747-762
Persistent link: https://www.econbiz.de/10011439912
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An approach to improve the predictive power of choice-based conjoint analysis
Voleti, Sudhir; Srinivasan, V.; Ghosh, Pulak - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 325-335
Persistent link: https://www.econbiz.de/10011734857