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Despite the claim that satisfaction ratings are linked to repurchase behavior, few attempts can be found that relate satisfaction ratings to actual repurchase behavior. This article fills this void by presenting a conceptual model for relating satisfaction ratings and repurchase behavior. The...
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Purpose- Brand loyalty is an important and widely researched topic for building a strong consumer base for fashion and lifestyle online stores. It however could be generating converse results. To study the behavior of people aware of the brand and possessing a negative attitude towards is just...
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