Satisfaction, Repurchase Intent, and Repurchase Behavior : Investigating the Moderating Effect of Customer Characteristics
Year of publication: |
2013
|
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Authors: | Mittal, Vikas |
Other Persons: | Kamakura, Wagner A. (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Aktienrückkauf | Share repurchase | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (13 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Vikas Mittal and Wagner Kamakura. (2001) "Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics". Journal of Marketing Research, 38(1): 131-142 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 1, 2001 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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