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Fact or artifact : does the compromise effect occur when subjects face real consequences of their choices?
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2009
Persistent link: https://www.econbiz.de/10003823111
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How product assortments affect buyer preferences : empirical analysis of the robustness of the compromise effect
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2009
Persistent link: https://www.econbiz.de/10003907902
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When judgments and preferences fail to conform : research on preference reversals for product purchases
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010
Persistent link: https://www.econbiz.de/10008906799
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"Fact or artifact? : empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts"
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Journal of retailing and consumer services 17 (2010) 5, pp. 441-448
Persistent link: https://www.econbiz.de/10008654212
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When judgments and preferences fail to conform : research on perference reversals for product purchases
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010
Persistent link: https://www.econbiz.de/10003941273
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To be or not to be price conscious : a segment-based analysis of compromise effects in market-like framings
Müller, Holger; Vogt, Bodo; Kroll, Eike B. - In: Psychology & marketing 29 (2012) 2, pp. 107-116
Persistent link: https://www.econbiz.de/10009504543
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Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
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How durable are compromise effects?
Lichters, Marcel; Müller, Holger; Sarstedt, Marko; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4056-4064
Persistent link: https://www.econbiz.de/10011553896
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The influence of serotonin deficiency on choice deferral and the compromise effect
Lichters, Marcel; Brunnlieb, Claudia; Nave, Gideon; … - In: Journal of marketing research : JMR 53 (2016) 2, pp. 183-198
Persistent link: https://www.econbiz.de/10011485255
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Determining risk preferences for pain
Kroll, Eike B.; Trarbach, Judith Natalie; Vogt, Bodo - 2011
Persistent link: https://www.econbiz.de/10008936828