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Konsumentenverhalten
China
123,051
Gender
29,026
Geschlecht
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4,928
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4,446
Welt
4,355
World
4,276
Deutschland
4,020
Women
4,001
Wirtschaftsreform
3,971
Werbung
3,925
Wirkungsanalyse
3,925
Geschlechterdiskriminierung
3,919
Advertising
3,881
Impact assessment
3,873
Gender discrimination
3,872
Frauen
3,832
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3,749
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3,680
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Gierl, Heribert
25
Pelsmacker, Patrick de
22
Septianto, Felix
22
Dens, Nathalie
19
Chan, Kara
18
Diehl, Sandra
17
Huber, Frank
16
Wang, Cheng Lu
16
Eisend, Martin
14
Esch, Franz-Rudolf
13
Han, Heesup
13
Mattila, Anna S.
13
Muehling, Darrel D.
13
Pauwels, Koen
13
Phau, Ian
13
Yoon, Sukki
12
Hu, Wuyang
11
Hudders, Liselot
11
Hung, Kam
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Meng, Juan
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wang, Ying
11
Wilbur, Kenneth C.
11
Wu, Linwan
11
Bellman, Steven
10
Boerman, Sophie C.
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hsu, Cathy H. C.
10
Jang, Soocheong
10
Naderer, Brigitte
10
Reijmersdal, Eva A. van
10
Taylor, Charles Raymond
10
Teng, Lefa
10
Thaichon, Park
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
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Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
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Association of National Advertisers
1
Avrim Lazar and Associates
1
Bain & Company <Boston, Mass.>
1
Books on Demand GmbH <Norderstedt>
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Center of Market Oriented Product and Production Management
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Center of Market Oriented Product and Production Management <Mainz>
1
Chambre de commerce et d'industrie de Paris
1
Christian-Albrechts-Universität zu Kiel
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fakultät für Wirtschaftswissenschaften, Technische Universität Ilmenau
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Indian Council for Research on International Economic Relations
1
Institut sociologii <Moskau>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Kairos Future <Körperschaft>
1
London School of Economics and Political Science
1
NetLibrary, Inc
1
Nicolaische Buchhandlung
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OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Peter Lang GmbH
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
1
Shaker Verlag
1
Springer Malaysia Representative Office
1
Technische Universität Clausthal
1
Technische Universität Dresden
1
University of London / School of Oriental and African Studies
1
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Journal of business research : JBR
219
Journal of retailing and consumer services
170
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
139
International journal of advertising : the quarterly review of marketing communications
91
Psychology & marketing
74
Asia Pacific journal of marketing and logistics
73
Journal of promotion management : innovations in planning and applied research
69
Journal of advertising research
68
Journal of international consumer marketing
66
Journal of promotion management : JPM
66
International journal of consumer studies
62
International journal of hospitality management
62
International journal of internet marketing and advertising : IJIMA
57
The journal of consumer marketing
57
The journal of brand management : an international journal
49
The journal of product & brand management
49
Journal of advertising : official publication of the American Academy of Advertising
47
Journal of global marketing
47
Marketing letters : a journal of research in marketing
47
Young consumers : insight and ideas for responsible marketers
47
European journal of marketing : EJM
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing research : JMR
39
Journal of travel and tourism marketing
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Marketing intelligence & planning
34
Health marketing quarterly
31
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of business ethics : JOBE
29
Journal of consumer behaviour : an international research review
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of contemporary hospitality management
28
Journal of marketing management : MM
28
Marketing : ZFP ; journal of research and management
28
Tourism management : research, policies, practice
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of current issues and research in advertising
26
Journal of fashion marketing and management
26
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ECONIS (ZBW)
6,023
EconStor
19
OLC EcoSci
2
BASE
1
RePEc
1
USB Cologne (EcoSocSci)
1
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1
You eat "like a girl" :
gender
differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
2
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
3
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
4
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
5
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
6
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
7
Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
Saved in:
8
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
9
Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain
- In:
Arts and the market
5
(
2015
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
Saved in:
10
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
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