In this paper, we study the effects of three different kinds of search engine rankings on consumer behavior and search engine revenues: direct ranking effect, interaction effect between ranking and product ratings, and personalized ranking effect. We combine a hierarchical Bayesian Model...

Consider the problem faced by a decision maker (DM) who must select the order in which to evaluate the unknown alternatives displayed by an online search engine. DMs do not know the distribution of the realizations that result from clicking on an alternative and must therefore account for the...

We study the optimal algorithm decisions of a platform on ranking products sold by sellers--who may use fake sales to boost the rankings of their products--and the impact on consumers and sellers. We design a model of an online retail marketplace with competing sellers. The platform decides...