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Fresh perspectives on customer experience
McColl-Kennedy, Janet R.; Gustafsson, Anders; Jaakkola, … - In: The journal of services marketing 29 (2015) 6/7, pp. 430-435
Persistent link: https://www.econbiz.de/10011418250
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The role of customer engagement behavior in value co-creation : a service system perspective
Jaakkola, Elina; Alexander, Matthew - In: Journal of service research : JSR 17 (2014) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10010393232
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Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora; Panina, Ekaterina; Becker, Larissa; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
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Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz; Jaakkola, Elina - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
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Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 80 (2019), pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
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Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri; Mero, Joel; Siutla, Lotta; Jaakkola, Elina - In: Industrial marketing management : the international … 105 (2022), pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
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B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu; Jaakkola, Elina; Terho, Harri - In: Industrial marketing management : the international … 113 (2023), pp. 74-87
Persistent link: https://www.econbiz.de/10014433603